Thursday, October 7, 2010

Lights, camera, action and a quiet twinkle. (for the holidays or any day.)

targetcommercial

Last year I filmed a web commercial for Target focusing on creating a festive table. I used simple every day items from target and layered in some vintage pieces too. It was fun and stress free to pull it together.

details

Layering interesting textures and fabrics makes for an interesting background to build upon. I commonly find unfinished or discarded needle points and always love to find a purpose to exhibit the labor of love.

lace

I'm not too good at labour intensive art and craft projects. But I do like to make things that are unique. I found some stationary and sticky letters and made some place setting cards.

placecard

placesetting

Layering affordable dinnerware, cutlery and linens is so much more satisfying and user friendly than "special occasion" pieces. And then adding little special details, makes it all priceless.

season

While pastels is where I naturally go for my palette, sometimes seasons and events have a different plan. I can embrace colors outside of my comfort zone, so long as I can still blend in elements that stay true to my aesthetics. Adding a floppy silk bow keeps the bolder colors in the world of softness.

table

Every little detail plays a role of equal importance. I was so happy with the affordability but still lavish end result.

holidays

In my design studio we are busily making decorations that will find their way into the stores over the next few weeks. Once again, we are using some vintage trinkets and some affordable bits and bobs.

crystal

I so love my drawers and boxes of treasures and trinkets. Whether for a special occasion or "just because," I can make any day feel like Christmas. and that's pretty special.

www.rachelashwellshabbychiccouture.com

41 comments:

  1. I absolutely love it all!!! Just stunning xoxoxo ~ 1942charm.blogspot.com

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  2. don't really want to think about Christmas yet, but it is all beautiful!
    gail
    adventuresininnkeeping.blogspot.com

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  3. Rachel, it was so nice to meet you in Texas! My daughter and I were giddy for a little while afterward!?! and now it just makes all the things we already cherish from your creative hand that much more special. I hope you will be in London the next time we are! We will definitely visit the Notting Hill store. Can hardly wait! - Deborah

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  4. Beautiful!!!

    On a totally different note, I was on the hunt for the last two years for new white sheets. Not sateen. Not shiny. Just cool, crisp sheets. Is that too difficult? Yep. I hit dead end after dead end.
    I discovered your sheets at Target and absolutely fell in love. They are perfect! As soon as I'd washed the set twice I went back for more for the guest bed.
    Thank you for giving us quality even at Target.

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  5. Rachel~I really enjoy seeing a new post show up on your blog. The text & pictures are scrumptious.
    Have you ever considered doing a magazine? My life would be spent waiting by the mail box..lol.
    Hugs,
    Maria

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  6. Rachel, love your post! Will you be having Simply Shabby Chic Holiday items in Target? Or will the Holiday decorations you mentioned only be available in your Shabby Chic stores? Thanks!

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  7. Rachel! I love all the layers! I love the vintage flower tucked in between those beautiful crystals!
    Gorgeous and thank you for all the inspiration any idea! ~lulu

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  8. I love those flowers! Wow.

    I love your heart in celebrating each day. It's so special. The worlds needs more of that.

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  9. You make it all look so effortless and inviting. It appears oppulent and expensive-looking even though it was done affordably and creatively. Your inspiration is priceless!

    Dawn... The Bohemian

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  10. That looks so inviting and warm. I just love the vintage embroidery that you've used with its tattered edges. Wish I was hosting Christmas this year as I'd love to do something like this....actually....gives me a great idea for a ladies lunch! Thanks for the beautiful inspiration.

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  11. Oh everything is so pretty & adorable.
    A Shabby Chic Christmas what could be better!
    love
    Alison
    x

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  12. Pretty, so pretty, thank you for the lovely post

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  13. So pretty! I love the idea of holiday ornamentation that is not red and green...thank you for sharing your beautifully vintage aesthetic!

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  14. Rachel as always you are top notch at dressing a table and shabbying up the holidays! Love the flower and crystal combo! Stop by and say hi when you have a chance!
    Hugs,
    Olivia

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  15. HELLO FRIEND MY NAME IS RACHELLE ALEXANDRA, VIVO EN VENEZUELA, I AM YOUR FAITHFUL FOLLOWER THROUGH YOUR CLUB HOME TV PROGRAM WHERE YOU CAN LEAVE MY MAIL sasha_azul@hotmail.com TELL ME IF YOU CAN SEND THE PICTURES OF MY APARTMENT IS SMALL And I wish I had DECORATING IDEAS THANKS

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  16. So beautiful and romantic setting! Love the handmade place cards.

    Hugs from Perú

    Charo

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  17. Rachel,
    I love the floral arrangement! Knowing that it is a "little stretch" from the pastels, pink ,aqua, and pale blue. But your are the one that taught me "imperfection is OK too"
    xoxox
    #1 fan in San Diego
    Susan D.
    ps- Wanted to see you At Booksigning in Calif. but had to work the "Party" you missed!xoxo

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  18. Very nice! Shabby Chic is the style that I love it very much.

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  19. Just Love this ~The flowers the table setting it is warmth to me ~ Comfort with Chic.. Gorgeous !!!!

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  20. You know, it Looks Pretty! But how about at least ironing out the folds on those Linens. Nice linens just out of the pkg really shows a rushed job.
    Nancy
    coeurdalenegifts.blogspot.com

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  21. Great photos and displays! I have always loved the way you put your displays together, the perfect "eye candy". And as I told you, I STILL miss you flannel sheets that Target use to sell. They were the best ever!

    Take care, Sue

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  22. Beautiful! feast for the eyes, love the color combinations!
    Hollie

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  23. Hey Rachel...your style/philosophy is such a comfort to me
    Your table is lovely and the imperfections are so appealing. Well done!xoxo

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  24. Swooning over the placecards! Everything is lovely, as always!
    --Lee Ann

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  25. the table is just fabulous! love the way you mixed the colors. so creative:)

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  26. so lovely and brilliant ideas, too.

    i love your line at target. i am always perusing the stationery aisle -- hoping there will be new RASC paper products, too!

    xo
    elyse

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  27. I absolutely LOVE it all!
    Thank you for all the inspiration,great idea.

    LOVE Target!!!

    ~Sima~

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  28. i love the settings, it seems like we are going to dine in perfect restaurant in some luxury five star hotel, very beautiful and touching settings, its just beautiful like being a carefree tourist and exploring

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  29. rosacabane.canalblog.comFriday, October 22, 2010

    J'adore!!!!!!!!!!11
    Well Rachel, this is a lovely blog. I adore it. If you agree i'll put you with my links. My blog is French / English.
    Bonne journée,
    Bisous,
    Rosa

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  30. Received your latest book last week and I was so amazed by your private thoughts you shared about life, love and comfort. A home is so much more than just choosing the right furniture, it´s all about making it personal. I truly thinks the best homes are the ones you get a sense of the owner without them even being there...

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  31. Happy birthday Rachel ! hope you will have charming little gifts as you like ! Best regards from Paris

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  32. Rachel why are there SO many items @ Target out of stock?

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  33. ~*~*Im dreaming of the day you will open a shop in Seattle!!?? Hugs~ Rachel~*~*

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  34. I AM OBSESSED! absolutely love everything!
    http://ddianakangg.blogspot.com/

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  35. HI RACHEL,PLEASE DONT STOP SELING YOUR BEAUTIFUL SHABBY CHIC ITEMS AT TARGET,I HAVE ALMOST EVERY THING IN WHITE AND PALE PINK I HAVE VISIT YOUR BEAUTIFUL STORE IN SAN FRANCISCO CA.I ALSO HAVE YOUR BOOKS .YOU ARE AN INSPIRATION FOR ME.I LOVE EXPENSIVE LOOKING EVERYTHING OPULENT ESPLENDOR.I CAN ONLY BUY AT TARGET,THANK YOU FOR GIVING US SO MUCH BEAUTY....

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  36. Hello,I love reading through your blog, I wanted to leave a little comment to support you and wish you a good continuation. Wishing you the best of luck for all your blogging efforts.

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  37. hooray, your writings on theater and writing much missed!

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  38. Really lovely ideas - thanks for sharing! Feeling inspired.

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