Thursday, March 7, 2013

"Back to Blogging"

If any one is still there.........I am finally getting caught up with my writing projects.


My upcoming book is the biggest culprit  of why I haven't had the time nor the creative head space to blog these past months ........ But I think it will be a forgivable excuse.

Rachel Ashwell Couture Prairie has been a joy to work on. I feel guilty to take much credit for such beauty, as the subject matter is just one big "eye candy".  And the story of how this London girl, found home on the range, was an easy one to tell.

We will have our launch party for the book at The Prairie during Fall Antique week, so hoping as many of you can plan ahead for that event.....I promise to wear a dress (and jeans.)



This was a proud milestone in my career. While photos have no language i am glad that my stories, values and journeys that are bring meaning to my aesthetics, can now be understood in other countries.








It is a very challenging balance when one is creative, but also owns a company, of how to allow for creativity to flow, be recharged, have time to absorb and ponder......all while still being involved in cash flow, inventory, personnel and all else that goes into a business.

A place to start for me, is to have a creative vibe within the office.....

Chandeliers and floppy flowers, share space with legal files and spread sheets. Both are of equal importance to sustain a company.





I find that every piece of my design process should be as inspirational as possible, journals, writing materials, tape, paper....somehow it brings depth to the end result.




As I approach my 25th year in retail, (Santa Monica store is in the same location), I pride myself that my own personal standard for excellence has only risen and risen. It is so easy, with rising costs of rents, materials and every day life, to try and cut corners to either make more profit or offer a product of less quality......But in the world of Rachel Ashwell Shabby Chic Couture™, my value is to create products with meaning. with details that sometimes only we know behind the scenes are even there. But in the end, I do believe what is evident to all is that everything that has our label on it, carries with it a little soul of substance.

I am happy to say i have had some time to make new family memories......

I can go as far as to say, my dad is happy.......

As much as I dearly miss mum, it is clear to me why dad is still here.

A relationship I never knew was there, now has a place, and its quite lovely.......


Life's biggest most ginormous and huge gift is that of our children.

I could go on forever and talk and then there are no words to describe how much I love them.....but I like them too.....

We had a lovely reunion in NY this winter, going down memory lane of ice skating and hot chocolate.....

Jake keeping me steady on my feet, as I had done for him 21 years prior......and Sadie is Lily's new addition.....what a big positive presence this little puppy brings into the world.



Growing up in London but living in Los Angeles is a quite a cultural change....and of course to me, now home. but my inner wiring yearns for seasons. I need the inward months, the months to be shy, the months to bloom and the months to shine........

So I gave myself this January and February a winter this year in NYC.

My daily run was along the Hudson River, and as freezing as it was, I think I finally found my endorphins.

The NY skyline, the river with the ferries tugging along, the fluffy snowflakes and puppies in their shoes was all an exhilarating, sight and I could have run forever.


For those you follow me on FB or Instagram, much of this isn't news. I do write all my own social media, therefore while I am a busy bee, I only have so much news to spread around......


Even way back then, lily had a thing about vintage clothes, and oh so very fussy about the details. so it is rather fitting that now she has begun her own clothing line, simply,  www.lilyashwell.com



I have been in the furniture business for 25 years, but in my mind sofas, bedding, accessories and fabrics are the manifestations of my story telling....

I have observed, Lily too starts with her stories, and the clothes are her vehicles to tell her stories.



Lily loves flowers as I do .......of course she is inspired by me, her dad and her childhood. but it is now full circle of the inspiration that she brings to me........



I actually miss blogging. I love how spontaneous instagram and FB are to share my adventures, but I intend to get back on track with blogging, now my book is off to the printers, and before I begin the next.......my memoirs and history of Shabby Chic.....


Or do think about coming to The Prairie B & B for Couture Prairie Book launch in the Fall along with a beautiful collection of Laurence Amelie Fall 2013 paintings.


For whoever is still around to read this......thank you. thank you thank you........


51 comments:

  1. Rachel Congratulations on another wonderful book. I can't wait to get my hands on it. Love all of your work. You are such an inspiration to so many.
    Thank you again. I will be back again and again to see your inspiration ~

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  2. Well, I read the "whole thing"! So happy that your project is completed and your foresee more blogging in your future....I love the room blogging opens for more in-depth communication than facebook/instagram, etc. and hope you'll be filling that room more and more in the days to come.

    You are wonderfully gifted with WORDS - right along with all the other creative talents God has give you.

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  3. I'm so happy that you are back to blogging! I am planning to be there during antique week so I can attend the book signing and do a little shopping :)
    You have inspired me for many, many years...I will always be looking for a new blog post!

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  4. Of course we are here and so hppy to read you back !
    Awaiting for your new book !
    xoxo from PARIS
    jOÊLLE

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  5. I always love the way you write. So, it was a pleasure to see your blog post this morning. The picture of you and your Dad is priceless as is the pix of you and your kids when they were younger. Congrat's on 25 years. I know what the journey feels like as I just celebrated 20 years. Where did the time go? Can't wait to get a copy of your book!

    Take care, Sue

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  6. of course i'm here! and i get it. especially your description of storytelling and how this is a common thread tying your creative ventures and family life and loves together. it appeals to my sensibilities similarly.

    there is such a purity and humility in the brand i will never ever tire of, and i am grateful you give us this glimpse behind the chic.

    i hope to be at that book launch, and cannot wait for the couture prairie partying to begin.

    :)
    michele

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  7. Hello Rachel! I have been a fan of yours for many years and admire your ability to mix function and creative. Congratulations on the latest book!

    Rebecca

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  8. Beautiful inspiration once again! And about enjoying the beauty of each season, yes, I agree . I love beaches and sunshine but live in the Midwest where we get a taste of all four seasons and often in a big way! But since this is 'home' I choose to look for the joys of each. Love your work. Always refreshing, relatable and relevant.
    Blessings,
    deborah

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  9. Looking forward to the Praire book. Although we missed you on your blog, you did a very good job of keeping us informed via Facebook and taking time off (sort of) is always important in taking care of every aspect of ourselves. As always you continue to gift us with your creativity and talent. Thank you.

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  10. Howdy!! Love seeing what you are doing!! I love visiting your place, The Prairie too. (I'm your neighbor... well in country terms. I think our place is a few miles, maybe 3 away. Congrats on the new book; it looks dreamy.

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  11. Congrats on the new book, you are such inspirations to me. Thank you!
    All the best for you, hugs Biljana

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  12. Good morning Rachel!

    This is the first time I have been to your blog. Like many others, I am a great fan of your designs and style and I am happy to see that you take comments! That photo of you and your dad is precious. He must be so proud.

    Enjoy your day! Anita

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  13. In loving memory is right! Wonderful new post, a delight to read this dreary Alaskan morning! I am new to the shabby chic aesthetic, but I am in love with it. Can't wait for your new book, Lily's Spring line, and more blog posts from you. xx

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  14. So happy to see you back! Can't wait for the new book! I'm sure it will be amazing. Loving Lily's line and your little puppy is too sweet!

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  15. I think story telling is one reason your books do so wonderfully well! We get the treat of your style, delicious photography, and the stories to go along.

    In loving memory indeed. Poor Matthew. Every time I see his face I mourn all over again.

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  16. The new Book is so exciting! I own all that you have written.Not that I follow all your shabby designs as my Mr. doesn't like it so much, I do love the new Prairie Shabby look myself.Also hope to visit one day next year too!
    Welcome back to blogging and happy you can breathe a lil these days.
    Sweet you can still have time with your babies, they are darling!
    I know what you mean about a relationship you didn't know was there, very special you get this time with your Dad.
    As for Matthew ugh! I am soooo not happy about that ending! Really....
    ~Blessings Miss K.Marie

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  17. Congratulations on your new book! I can't wait to read it. You do such lovely work.

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  18. Congratulations on your new book. I am looking forward to reading it. Your children have grown up so lovely. Congrats to Lily on her new venture too.

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  19. Lovely blog. Welcome back. I've been keeping up with you on facebook and instagram.

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  20. This is what is great about blogging, your true followers will always be here! Love everything in this post and I cannot believe how fast the years go by. Lily and Jake are grown up...makes me feel so old but in a good way.

    Fabulous shots, every single one. Adore this post, Rachel, adore.

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  21. Such a lovely and much welcomed post...you inspire me to do what I love. Thank you for that and all the beauty you bring front and centre...when this world needs it so badly. Love and best wishes from snowy Muskoka xo

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  22. I cannot wait to read the new book. Good to see you here today:}

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  23. Yes, yes..we're still here! It's so good to see you blogging again. I do follow you on Instagram (I've become a bit addicted to it as well) but there's nothing like good old blog stories. So looking forward to all of your upcoming books & projects. love, Love, LOVE
    Lawrence Amelie's paintings. It is my dream to own one someday. Welcome back, Rachel.

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  24. Sooooooo glad to see you back!
    How delightful to have another wonderful book of yours!
    Can hardly wait. Thank you.

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  25. Lovely to know that just like me, you too need the winter months to shy... Congratulations on your new book! I'm looking forward to having my own copy. Dear Rachel, you are a wonderful inspiration to me, thank you for your existence. Much success always! Love, Vanessa

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  26. Fabulous, interestingly human insight. My first time on this site. Born with inspiration.

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  27. I'm so happy to see this new post from you, it's all absolutely beautiful! Looks like you had a wonderful winter in NY and I can't wait for your new book.
    What a journey you have been on and your children too. I love getting a glimpse of it all...
    Thanks for the inspiration,
    Jenni

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  28. I love your style and your inspiration for living! You seem to live simply and that seeps through your words and your decor'. One of my daughter's lives in Santa Monica and I live in the southeast.mmon my visits there I have always enjoyed your shop and she lives closely so I can go often when I am there. The picture with your Dad is beautiful!

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  29. I'm still here! And I often check your blog for updates! I can't wait for your new book to come out!! I'm even more excited to hear of your memoir!!! Please keep blogging, Rachel. your words and writings are sooooo lovely!

    your devoted fan,
    Lisa K

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  30. I was just updating my list of blogs I follow earlier this evening and thought, "maybe Rachel will still blog". I guess I had a premonition. Thank you for writing and letting us know what's going on in your world. I look forward to the new book.

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  31. Hi Rachel, lovely read as always...In a complex world, you make it all look so easy (though I know the discipline you have that goes into your work) *You continue to greatly inspire me like a mentor, Mum (young,cool Mum that is):) and friend. *Continued success in all you do filled with blessings...all the best, grace barzyz (a la Grace)

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  32. Rachel, I follow you religiously and with much joy on instagram (nantucketdaffodil); however, a blog post is more of a short story in the novel of your life, and is quite enjoyable. You have inspired me as I've become a mom, wife, and mid-40's woman. Thanks for keeping your dreams alive, and for encouraging us to chase ours! I look forward to reading more! (Pop by my blog to take a peek at our summer gardens...)

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  33. Welcome back Rachel! Yes, your loyal fans are still here. I'm not on FB or Instagram, so it's a nice treat to see your post and read all that you've been up to.
    Gosh, what a beautiful cover for your next book! I can't wait to get my hands on it this fall.
    Congratulations on your new endeavors and travels. It's good to hear of your closeness with your Dad and wonderful, talented children.
    Thank you for all that you inspire!

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  34. Thank you for returning to the blog world-you are gifted in writing also! I am such a fan,keep inspiring us all...Stephanie from Washington State

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  35. Yippeeeeee! So happy you're back! :)

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  36. Hi Racheal! So glad to hear from you and see your lovely photos as well!
    How sweet...the photo of your Dad and you...
    Love the ones of your kids too...I love that you "like" them too! I know exactly how that feels ;)
    Congrats on your new book...looking forward to dreaming over this one too and being inspired. Our town is opening a Target in the summer here!!! I am so excited and cant wait to see your line of goodies!
    Hoping springtime finds you refreshed and renewed...you give so much....hoping you receive many blessings back in return.
    Bless you!

    All my heart,
    Deborha xoxo

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  37. What a beautiful picture of you and your Dad! Love to read what is in your heart...been following along on FB, but enjoy reading a post! Looking forward to your next book and so wish I could visit your little part of the prairie!

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  38. seems fitting that I am visiting and commenting today, it's Mother's Day today in the UK, and I always love it when you write about your mum. You write about her so much, and how she inspired you. I look at my little girl and know how much she picks up from me. She's already a Shabby Chic girl!

    I'm glad you are able to get back to blogging now. I love your posts.

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  39. p.s trying not to be too miffed about your dogs name ;o) !!!!

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  40. Hello, Thank you to share all your gorgeous pics and to take time to come back blogging. I can imagine perfectly reproduced in miniature the wonderful blue furniture "The star of your show", of the previous post. I love it ♥ (my specialty is 1:12 th scale). If you accept, it would be a great honor for me to do.

    ♥ I wish you a nice week, Léa (from Paris).

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  41. We all missed hearing from you on your blog, Rachel! Glad to see you back here for us who don't have Instagram. :) I'm really looking forward to your new book release and being re-inspired by your style!

    xoxo laurie

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  42. Thank you Rachel...have been looking forward to some news from you!congratulations ....can't wait to get a copy of yr new book.You've been blessed!!

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  43. So pleased to see you are still blogging as thats where I catch up with you. You have no idea how my life has changed because of randomly stumbling on to your blog a year or two back,meant to be of course,but oh the world it has opened up in my life is just so wonderful,thankyou :)

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  44. Rachel, so glad to see you back blogging. Love all the pictures. Your father looks great also.

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  45. Have missed your blog posts but am so glad to hear that you are well and happy and we have another book to look forward to.

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  46. I can't wait for your new book. I would love to attend the launch! Happy you're blogging again, too.

    We recently upgraded our kitchen, and I painted our island ballet slipper pink. Our youngest daughter said, "Rachel would approve." ;P

    Super post, and congrats to Lily!

    xo,
    Ricki Jill

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  47. Oh Rachel, I've been a HUGE fan for many years. And I absolutely adore your "formal wear" and so WISH that I had a TUTU to wear this sat. as my kids are throwing me a 60th Birthday Party! I have been looking through my clothes for 30 min. thinking, what am I going to wear...and then read your blog and TA-DA...that's just the perfect look... Looking forward to getting your newest book! Thanks for just being YOU and being the comfy and stylish inspiration that you are! Teela

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  48. Wow. Congratulations. I wish You success ! The best of luck. I love pictures, You so cute

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  49. Always here, always waiting for another snippet :-) xxBrenda

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  50. I love your work so much! Thanks for giving it to us. Hugs Mary

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  51. I remember decorating my mom's living room in the fall of 2004 and looking for affordable yet beautiful items to use. For some reason I went to Target and your newly launched Simply Shabby Chic line spoke to me. I thought it would be perfect for my mom. Little by little it entranced me and pulled me in. That was the beginning of a new chapter in my life. Little did I know I was falling in love with this way of decorating and living. I will always love Shabby Chic!!!

    Love ya'
    Ray Ramirez

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