
This past month simply flew by.
I have been criss-crossing California on my book tour. From Orange County to San Diego to Santa Barbara to San Francisco.
Virtually every event went hours longer than planned. Meeting and talking to 100's of Shabby Chic people. It was a lovely experience for me and I thank all who came. And all the lovely little gifts I was given.
I drove from county to county so I could also do some antiquing. And I came back with a wonderful load of treasures each time.

I have been driving the highways from antique malls to antique stores for years. I love everything about a road trip. Gives me a chance to listen to music while I drive through farmlands and lovely little American towns. It's pure joy for me.

I feel myself prioritizing choices and re-evaluating what is important to me.

And I find in both my personal and business life it is the quality, the little details that I am protecting. The bigger picture of life isn't my focus at the moment. I am finding the quiet unsung heroes in my life most important. The little authentic things are the basis of my relationships and Rachel Ashwell Shabby Chic Couture.

I am finding that my customer is really wanting to be educated by how my sofas are built. Many elements go into creating these mushy, comfy, customized, bespoke heirlooms. The little tacks have just an important a job and the big strong coils. Customers are appreciating knowing these pieces can be passed onto their children. From an aesthetic and quality standpoint they are timeless and classic.

Not all people are looking for big items. But they are taking the time in my shop to discover the little quiet details too. I buy these broaches and use them for napkin or tablecloth adornments. This is my Marie Antoinette moment. So affordable but priceless

Getting back to this part of my world is pure joy and giggles. It's the romance of my life. My imagination is endless and forever evolving. And once again, my stores in Los Angeles and New York has all the yumminess. Click to stores.

While white anything is always a favourite, playing with dyes is so satisfying. Teals, dusty pinks and neutrals are my colors of choice right now.

With so many ruffles the dye came out a little irregular but adds to the character. Perfect platform for my new dinnerware of plates with crowns and little Fleur de Lys. All very subtle and quiet but makes such a statement.

Throughout all the uncertainties and changes this year, flowers kept blooming, growing and spreading their fragrance. And reminding me of patience and law of nature and life. So many metaphors.


During the time my business was shut down, I reflected and imagined how things might be different in the future. A richer palette that I consider more mature and mellow found a place in my designing. A velvet illusion with rough dark woods seemed to continue my Shabby Chic design philosophy.
My understanding of why everything had to turn out the way it did has given me such an insight to faith. And from faith there is a key to pure joy. That in the end, if we do what we are supposed to be doing, in the way our path leads us, laughter is easy. And its lovely.
Lovely post Rachel. I just got your new book, it took a little while to come down under to Australia. I am so looking forward to pouring over the pages with a few wines tonight. Such pure inspiration and joy for me. Thanks for publishing another book.
ReplyDeleteBeautiful post. And your new book is fabulous, just like all the others. I was so delighted as soon as I saw it - I just knew it would be full of beauty and I was right. :)
ReplyDeleteAgain, so good to see you in person and buy your book. Your lecture will always be such a special thing for me, my husband, my mom and my 2 kiddos that were embarassingly loud. :(
ReplyDeleteThanks for taking the time to stop by Corte Madera!
i adore that sign!!
ReplyDeleteEver so lovely, as always. A beautiful peek into your daily life/business. Thank you! :)
ReplyDeleteRuth
Ahhhhhh....There you are Rachel...So good to hear from you again...I hope you'll be able to slow down over Christmas....It sounds like you have been very busy....!
ReplyDeleteWarmest wishes from Australia,
Tamarah :o)
Wonderful post Rachel. Fabulous to see so many pretty ruffled pieces - love the pastel colours.
ReplyDeleteAlison
This year has been quite the journey for you. It sounds as if you are peaceful yet busy, if that makes sense.
ReplyDeleteI love your post today.
Sadie
So good to read a new blog from you! I hope all is coming along well with the London store! Hope you have a happy holiday and look forward to hearing from you. Hope the crown brooch I gave you found a nice home in Shabby!
ReplyDeleteCheers x
Drenangel@aol.com
Beautiful images, oh so fem;) I see a new book on the Christmas list...
ReplyDeleteBest,
Jaime
Thank you for all the beautiful pictures along with your words.
ReplyDeleteHi Rachel,
ReplyDeleteI am glad to have been a part of your Californian "Tour", as I met you at your Montana Avenue store and had a wonderful time that evening with my 20 years old son, who is not especially "Shabby Chic" but who loved to test every of your sofas.
I am right now waiting for my working visa in Paris before opening my own store on Eagle Rock Boulevard. To wait like that is rather boring and also very frightening, but watching your last book and your videos, browsing the French flea markets, give me a lot of courage.
So thank you for your so inspiring work. Once open, I will be the first one to invite you for a signature of your next book, hoping there will be many other Rachel Ashwell books !
In the meantime, if you need anything from the French flea markets, you're welcome to ask, it will be a pleasure for me to search for you, as I think I mostly understand your taste and quite agree with your state of mind.
I hope being back soon and to have the opportunity to see your goodies at your Santa Monica store again. And also to sleep again in your wonderful sofas...
All my best,
Yael (your customer with the very terrible French accent !)
Such a lovely post Rachel.
ReplyDeleteI can't wait to receive your new book ~ my mummy has bought it for me for Christmas! *eek*
Sending you lots of love
Alison
x
Hi Rachel, I just want you to know how much I love your new book!!! It is one of my favorites..and I love your post & pictures magical just like you.. I will be visiting family for the Holidays in NY I will be sure to visit & shop at your new store down town ... can't wait.
ReplyDeletexoxoo Laura ( The Rosey Girl)
Yjat was a great post full with nice soft colors... although I don;t use the colors in my house a lot I do love them... especially like the ones on the doors... I like your idea of saying doors to nowhere, I wonder how you would call all the old shutters I have a around my house ;)
ReplyDeleteTo Rachel (and anyone who has an answer),
ReplyDeleteFirst off, I must say I am BEYOND inspired by your work Rachel. I always loved and leaned towards this "type" of design, but really never knew what it was called or how to incorporate all the things that I wanted to. Your new book helped me greatly and the photos were remarkable to soak in. Thank you! And, it's great to see you writing again.
I had a question, however, on the cover of your new book, there is a FABULOUS pillow-- a pink velvet (I think)toss pillow. Is this item available for purchase? Did you make it? It's sooo beautiful! Hope someone can let me know. It closely resembles the pillow in this post.
Thanks!
Hi Rachel!
ReplyDeleteI stopped by your NY store Friday, Dec 4th and as I walked down the street getting closer I noticed someone standing outside of the store talking on the phone, and realized it was YOU!!! (I was the lady in the bright green peacoat probably stareing you down!!)
Anyway, I was too chicken to talk to you! Or take pictures of your beautiful store for my blog. But I did buy your book, and I love it!!! Your store is beautiful, I will definitely be back for a visit!!
Jennifer
Hi Rachel....
ReplyDeleteIt was so nice to meet you in
La Jolla....you are so cool, natural & such an inspiration to us. I was the gal ( with my daughter Sophia) that hand-dyes & sells Vintage Slips (Tee's & jewels) from my Blog & traveling trunk shows.Hope you stop by for a visit...Glamarellajunk.blogspot.com
Wishing you a Lovely Christmas Season... cant wait to see your store!!
Smiles, Sherry
Hi Rachel,
ReplyDeleteThank you for taking the time to hold a book signing at Maison Reve. I brought my mom (from Montana) and two daughters. It was such a pleasure to get to meet you and also to hear your story. I have always been so happy with all of my Rachel Ashwell Shabby Chic Furniture, and have always thought so much of you, so to tell you the truth I was a little nervous about getting to meet you, I didn't want to be disappointed, I was so glad that I did. You are a very neat person, beautiful on the inside and out. Thank you for sharing all that you did with us that night. It will be an event my mom, and two daughters will remember forever. (It was the highlight of my mom's Christmas letter!)
Love your blog!
Thanks again and God Bless
So nice to see you up and running again. Looking at your blog is like walking through a softly colored candy store. Very calming and beautiful. Thank you for sharing with us; we just love you so much!
ReplyDeletePS I don't know if it was intentional, but I noticed God's name written in the above post with a little g. If referring to the almighty creator, I always write his name with a capital to give him due respect. He is pretty awesome, you have to admit!
So nice all these photo's of you while thinking and creating, this cheers me up ! this post makes me so happy ! have a wonderful week !
ReplyDelete"the bigger picture of life isn't my focus at the moment", I love those words you wrote as they ring so true for so many of us this past year. I just want say a very, big "heartfelt" thanks to you for making your visit to Country Roads a "magical" day for us all! It was great spending time with you and stay strong, you truly are the best. Take care.
ReplyDeleteHello Rachel,
ReplyDeleteI'm sorry that I missed your La Jolla book signing. A few days later, I heard you were also at my favorite store, Vignettes. I missed you both times! I do look forward to reading your book. If you are ever in Coronado, stop by my store, The Attic. Enjoy the season Rachel... Wishing you a prosperous New Year!
-Nancy
...so happy to see your beautiful things again! and absolutely loving those soft muted, dyed colors on all your tablecloths and napkins! oh-so-lovely!
ReplyDeleteHappiness and Laughter, the moment we laugh we are happy! Thanks for this post. The colors and hues in the last photo are so beautiful, so I think I'll borrow the pallet and start painting.
ReplyDeleteSuch a pretty post Rachel, everything you do is just pretty! I wish I could have met you at one of your book signings but I seem to live in a nowhere state called washington.
ReplyDeleteI love your new book and adored your mom from the dvd of yours she was in. I also collect old doll clothes,trims and dolls like your mom did.Hopefully someday I can meet you , with my trunk in hand full of pretty things to show you.
It is so nice to read that things are going well for you and Shabby Chic. I don't know what we would do without your inspiration!
ReplyDelete~Debra
Blog: Capers of the Vintage Vixens
Greetings From San Diego, what a thrill it was to meet you, I never in my life thought I would ever have the chance. It was a dream come true. My Mom and sister and I are still talking about it. Your beautiful book graces our coffee table for all to see. Wishing you all the Best in 2010...you deserve it. Take care with love from the 3 Roomates from San Diego ;D
ReplyDeleteFrom one Rachel to another....Thanks for the new book. truly lovely. I love your sense of style...soft, beautiful, the perfect background to life. have a joyous holiday season.
ReplyDeleteRachel you are happy again, it shows through in your photos, your thoughts, your future plans.
ReplyDeleteI'll be in NYC next week and visiting your shop is at the top of my list! Hope there are some ruffled tablecloths left!
Lovely post - best wishes for a beautiful Christmas and a fabulous New Year.
Lovely! It is all so so Lovely!Glad it is all working for you!
ReplyDeleteHappy Holidays!
Jackie
I enjoy reading your posts Rachel, I find myself drawn in.....Thank you, for your inspiring eye candy and words of wisdom.
ReplyDeleteMerry Christmas to you and your family, hope you have a magical New Year.
Hugs
Kirstie.
I would love to see a bit more richer of a palette Rachel.
ReplyDeleteI am glad you are also blogging again. Always a pleasure to read.
Leslie
Hello Rachel, Congratulations-the new chapter of your life sounds exciting. However I would guess that your old chapters carry many nice memories. Regards, Kathy-Whimsicalwhites.com
ReplyDeleteI love your creation, simply. Titti from Italy
ReplyDeleteDear Rachel, and all others here whose blogs I adore,thank you for the joy you having quietly given me in 2009. Wishing you all a very Merry Christmas and a happy and healthy New Year. Kinds regards....Felicity xoxo
ReplyDeleteDear Rachel, thank you for another beautiful post, I do love the new colours of your collection. I wish I was able to order online, I live so far away from your stores !!
ReplyDeleteHAVE A MERRY CHRISTMAS !
With love and gratitude from France !
Lovely post!
ReplyDeleteSo full of hope and new beginnings and such an inspiration!
And exciting and peaceful at the same time.
This post is the definition of Faith.
Beautiful.
Wishing you great success and a Blessed Christmas.
All the best,
Eileen
Wonderful post. Sounds like you're coming full circle and to the place that you need to be right now. I'm anxious to get my hands (and eyes) on your new book. Have a blessed and peaceful Christmas.
ReplyDeleteglad to see your NYC store is open again.. will have to go and see it in FEb!!
ReplyDeleteI am a big fan of the Shabby Chic look and have admired your stuff for years!
I have some fairies that would fit your look in my Etsy shop! http://ellencrimitrent.etsy.com
Lovely images and post Rachel. Am loving your new book and look at it often getting inspiration. For some reason your blog dropped off my list and i have probably missed a lot of lovely posts so must go back now and catch up on all the beauty. Mel xxx
ReplyDeleteYou Rock Rachel! My three boys live with me in my 900 foot shappy chic townhouse. My kitchen in pink,green and white and the rest of the place is a soft yellow with white trim. Their friends laugh when they see the place, but it is warm and inviting. You inspired me to decorate in shabby chich and I love it! I just wish I could get rid of the stinky boy smell.
ReplyDeleteBlessings from Pleasanton.
Hi Rachel, just wanted to say that I really enjoy your blog.. your 'style' was what I had been searching for and is what now gives me inspiration and joy to create my own soft furnishings. I love all your fabrics and hope you will bring out more to add to your collection. It's so good to be able to speak to you like this so far, yet so close. I believe things happen for a reason, even though we may not know what it is at the time.. and it usually makes us stronger and more appreciate of what we do have and more aware of what's really important to us in our lives. I am so happy that you are back and can see that you are happy too, doing what you love! take care and best wishes for the festive season, Maryann
ReplyDeleteFabulous post, love the photos.
ReplyDeleteWishing you a very happy Christmas and a magical 2010 - hope that all your dreams come true.
Leeann
I love your decor, Rachel. Thank you for sharing a little corner of your life with all of us.
ReplyDeleteSusan
Personally speaking at "RaisinToast"
Professionally speaking at "Red Easel"
Hi again Rachel! Hoping your Christmas has been perfect and wishing you continued success with your shops and book in the coming year.
ReplyDeleteI visited, as planned, the Mercer Street shop last Tuesday.....and was blown away by the beautiful feeling that enveloped me as walked through the door. My hubby loved the calm feeling after the busy streets of NYC. He managed to sit peacefully for some time while my granddaughter and I oohed and aahed over everything. All the clerks were most hospitable and friendly toward us. We so enjoyed chatting with Colleen about her upcoming adventure with your company!
Rachel, you have such a fabulous shop and I fell in love with everything. I hope so much you will eventually have a catalog or online ordering for those of us who live far away. I'm posting on my blog about the Mercer St. visit as so many blog friends who decorate love your products. They will be thrilled to know you have many of them available again and those fortunate enough to be within commuting distance to NYC
will definitely want to visit!
Looking forward to seeing you post again soon, meanwhile good health and every happiness to you and your family for the coming year.
Fondly, Mary (ACROSS THE POND)
I was lucky enough to receive I am your new book for Christmas and love it! I am looking forward to some quiet moments under fluffy blankets reading it and taking it all in!
ReplyDeleteHope your Christmas was merry!
Everything looks lovely! May God bless you for the rest of 2009 and throughout the New Year!
ReplyDelete: )
Julie M.
Rachel,
ReplyDeleteYour new book is just lovely. You truly have a gift. My mother and I love to sit together looking through the pages of your books. It amazes us how you make each space so charming and delicate. We try to emulate your soothing and tranquil style in our homes. We especially love your exquisite treasures that make your rooms sparkle.
I was touched by your dedication and description of your mother. Thank you for the special moments spent with my mother as we admire the beautiful pages of your books together. These are moments we truly enjoy. I am sure your timeless sense of beauty will continue to inspire for years to come.
Where your pleasure is,
There is your treasure;
Where your treasure is,
There your heart;
Where your heart,
There your happiness.
-Saint Augustine
Wishing you professional and personal happiness in the new year,
Meghan
Rachel,
ReplyDeleteYour new book is just lovely. You truly have a gift. My mother and I love to sit together looking through the pages of your books. It amazes us how you make each space so charming and delicate. We try to emulate your soothing and tranquil style in our homes. We especially love your exquisite treasures that make your rooms sparkle.
I was touched by your dedication and description of your mother. Thank you for the special moments spent with my mother as we admire the beautiful pages of your books together. These are moments we truly enjoy. I am sure your timeless sense of beauty will continue to inspire for years to come.
Where your pleasure is,
There is your treasure;
Where your treasure is,
There your heart;
Where your heart,
There your happiness.
-Saint Augustine
Wishing you professional and personal happiness in the new year,
Meghan
I love the peacefulness of your photos...and the flowers stand out so beautifully in your soft rooms!
ReplyDeleteRachel, I think you are not only a romantic, but a philosophical mind. I love your work and your books - a kindred spirit!
ReplyDeleteI love your new book which is full of inspiration and warm ideas. Congratulation also to your new homepage with your very well known products which make a home feeling really cosy. I am living in Austria / Vienna and would like to ask if it is possible to order your products on your homepage or if your two shops in America have got a mailing adress where I could place my order. Thanks for your help. I wish you all the best for the future.
ReplyDeleteI hope to see you come to Arizona. I have tried to blend Southwest with Shbby Chic. A little difficult. Maybe you have some ideas?
ReplyDeleteI LOVE RACHEL ASHWELL! Seriously. I have DVDed some of her episodes.
ReplyDeleteI am looking forward on seeing you new designs!
ReplyDeleteI am truly a FAN of yours.
ReplyDeleteGreat photos and post. I love your sign and was wondering if I may use your Happiness quote. It spoke to me this morning after having to deal with a so call friend last night.
ReplyDeleteNever imagined before that those old doors can be so beautiful if we can use it properly.
ReplyDelete