The little shop in Notting Hill was packed from corner to corner and overflowed into the street.

The first stop was the local Pound Store on Portobello Road.


I find pulling together special events from bargain shops and fleamarkets so rewarding. Often I don't know what I'm going to find, so I go with an open mind until I find bits and bobs that I feel will pull together and make a story. All I knew with this event was I wanted as much Bling as I could find.


I couldn't find an affordable cupcake stand with the bling I wanted so decided to make one.


I find a bit of silver, gold, or jewels goes a long way to create a feeling of special. But this is also where the "less is more " theory comes into play. Even though my designs are always thought to be subtle, time worn and faded, where I can I sneak in some quiet sparkle.


The words shabby and chic, continue to be the perfect description of how I like to dull down the chic and twinkle up the shabby. Crystals, rhinestones, metallic threads, mercury glass and silver leather are constants in my design ensembles, often hidden in the ruffles or carvings as a little surprise. Las Vegas glamour I will never be, but a touch of tattered elegance captured from some quiet bling is very me.

This is plenty diamond for me..... I have a hard time getting dressed up fancy, but sparkle and bling is often all that is needed ...........
For store locations, please visit rachelashwellshabbychiccouture.com
Just gorgeous Racheal!! I'm sorry I missed out on getting to meet you at the Highpoint Market!:( My friend Stephanie was able to get your autograph for me for "Prencie and Paris" :) I have the picture you signed in a shadow box with some other trinkets that inspire me:) Love this post!!
ReplyDeleteHugs!
~Prencie~
What a fanciful celebration. Congratulations. I just love and adore your stuff. Your creativeness is so inspiring.
ReplyDelete*-* oxox
Time and time again I come to your site or meander through your beautiful books intent of finding just the right feeling to convey here at my place of work. I am a very blessed lady in that I get to create beauty here at our Heritage Park museum and work in the very schoolhouse my mother and grandmother graduated from. Visitors get a real treat when I deocorate using my love of shabby chic! This country gal is always found in her cowboy boots, buckle and a bit of bling! Thank you Rachel for staying true blue...Pam H.
ReplyDeleteHow wonderful! Your store looks amazing - hopefully I get to visit one in the future. Thanks for sharing your tips. It's reallt amazing what a big diference a small touch makes. Cheers, Sarah :)
ReplyDeleteBeautiful, inspiring, delicious and GORGEOUS! I just adore Shabby Chic Couture and London! xx
ReplyDeleteCongratulations on the opening. The store looks like a place I could definitely spend some money.
ReplyDeleteBTW, you inspired me a few posts back to line my walk with lavender. 20 plants have been planted, now to wait for them to fill in and look as beautiful as yours.
Always wonderful to visit your blog to see what you have come up with.
ReplyDeleteCongratulations on your new shop.
Went to your store in New York a couple of weeks ago...visiting from West Palm Beach, Florida!!! My daughter and I where soooo excited to finally get to see it!!! We could have stay all day!!! We purchase coffee/tea cups with the crown and a beautiful vase for her 1st apartment..... Love them all Rachael!
ReplyDeleteMy daughter loves all the Shabby Chic style, she was very inspired by your store....Thank you so much for your love of Shabby Chic and your designs you are the best! Lots of Love, Stephanie K
I love that you have been to the pound shop!
ReplyDeleteI always find your books and your blog inspirational, and I love the latest one - an embosser! I really must get one, love how it's added a touch of glam to the napkins and plates.
Really liking your makeshift cake stand, something else that's given me a couple of corking ideas.
Hoping to get to the London shop at the earliest opportunity. No rain this week, (which is shocking considering Wimbledon has started) it's bloomin' hot!
:o)
Sadie
Fabulous post as always. Love all the bling. Oh, I do miss the pound shop :)
ReplyDeleteLove the British version of the U.S. Dollar General Stores! And, Rachel, you have inspired me for a long time & I am thrilled to see the transformations to your line and the fabulous opening in London. Cheers!
ReplyDeleteYour photos make me wish I were there. Congratulations on your opening!
ReplyDeleteReading your blog is like opening one of your beautiful books, the photos, the stories....just wisk me away.
This is a fantastic post, as a lot of us have champagne tastes, but only beer budgets! Thank you for showing some exciting ways to add bling for very little money. How about a whole BOOK on the subject?? :)
ReplyDeleteHugs,
Maryann
this is just lovely. everything you do is perfect. before i got down to your clever diy cake stand i was already thinking marie antoinette from the table layout, flowers, and feathers. it's that sweet combination of decadence and tattered touches.
ReplyDeleteyour bowls are beautiful as well. i found some gorgeous house items when i was in denmark. it's an inspiring place for me.
thank you for all the inspiration your items bring.
cp&b
oh what fun! I love that you continue to mix items of all kinds and all budgets! Hope I get to visit a store soon!
ReplyDeleteRachel,
ReplyDeleteI so love the crafts project! It came out great! The London party looked absolutely fabulous! I can not wait to vist you store in London. I hope early next year.
Your #1 Fan in San Diego
Susan D.
Hello Rachel....!
ReplyDeleteI SO WISH I could have been there for this....Alas, I'm TOO FAR away....PLEASE come to Australia & open a store....You know you should....!!
Cheers from 'The Lucky Country',
Tamarah :o)
I agree with Tamarah, come and make Australia the home of your 4th store.
ReplyDeleteAlison
I love this ,.. and your note about diamonds in your own way! I feel this way about gemstones! much more drawn to the colors and the uniqueness of their stories.. ;) while I still appreciate the value of a diamond and its mystery. Have a wonderful weekend! Happy Friday! xx Jenn
ReplyDeleteHeaven, I wish I could have been there ! So many many many wonderful things !
ReplyDeleteDear greetings from Cologne
Lil
treasuresFriday, June 25, 2010
I didn't even know you had a blog! This is fabulous! Thank you for being such an inspiration to all of us. You have put romantic decorating on the map; and it is all gorgeous!
ReplyDelete~ Julie
warmest congrats on the store opening!
ReplyDeletei just bought that same glittery nailpolish and have to admit that i love it sparkling on my toes!
happy weekend ~
xo
elyse
Stunning! Absolutely the most perfect amount of bling. Great ideas! Have a wonderful day! ~lulu
ReplyDeleteSo pretty, I bet the store was packed! Who an resist such inspiration.
ReplyDeleteG'Day~Simply Fabulous! ~Cheers Kim
ReplyDeleteI so love your design style and beautiful life philosophy! Thank you for sharing your heart with us. You make this world a lovlier place, both through your decorating and perhaps even more so, by the way you choose to live your life. A true study in lovliness. . .
ReplyDeleteWishing you a blessed weekend~
Cindy H.
P.S. Did you happen to see this article in today's NY Times?? If not, I think you would enjoy it immensely! Especially the charming photographs!! Very shabby chic ~ both literally and inspirationally!!!
http://www.nytimes.com/2010/06/24/garden/24cottage.html?ref=style
I agree with you Rachel, I too have a hard time getting fancy as jeans and t's are my favorites, still at 50. Just a little bit of bling can make a big difference. You inspire as no one else can, Thank you! Congratulations on your London store, it looks lovely, I will visit one day.
ReplyDeleteLove Lisa xo
Hi reachel...
ReplyDeleteI'm from Mexico, and i would like to open a sotre in my country... i know... it's sounds hard... but nothing is impossible...
LOVE LOVE LOVE LOVE all these ideas!
ReplyDeleteThe pictures were fabulous of the new store. Makes me want to hit the road and sky to see all these places.
I'm so inspired right now! Thank you
Timi
sadly, sniff sniff ... the Chicago store went bye bye ...
ReplyDeleteguess I'll have to get a passport ...
I'm entered to win your lovely book over at lulu's ...
if you know fifi o'neill you'll love my post today
hola Rachel
ReplyDeleteestoy maravillada con tu talento y tu buen gusto por la decoracion en general, divino!!!
felicitaciones, me encantaria tener tu libro, una inspiracion a la delicadeza y buen gusto
un abrazo
Lore
happily designing and surrounding yourself with bling, vintage romance and creative inspiration...that's how I love to see you. Doing what you have a God given talent for doing. No one does it better. Next time I'm in London I hope to stop in. xo Lidy
ReplyDeleteI love those Danish bowls. And that silver in the boxes is really enticing. I'd love to go to a European flea market! Although I find a lot of good stuff at domestic flea markets here in LA. Thanks for the beautiful pictures!
ReplyDeleteI adore the rings, and the combo of jeans, bling and glitter! I was wearing jeans and rhinestones over 35 yrs. ago, (eek) scouting thrift stores at Venice Beach, Cali. I just thought it was cool. I still love it.
ReplyDeleteThank you for all the beauty you share with us like minded souls!:)
Your blog and style is just beautiful and so inspiring.
ReplyDeleteHow beautiful. I love all that you have. Your taste is amazing. I love those rings. And my daughter would love that glitter nail polish. So glad I stopped by.
ReplyDeleteThanks for sharing it all with us.
xoxo
Janet
Janets Creative Pillows
The photos I took of your shop turned out beautifully. I will be posting about them in a few days. Just back from the Shabby Old House. I was able to post about your party a few weeks ago. I hope you saw it.
ReplyDeleteI also took a picture of the fabric sample of that wonderful chaise. I loved the embossing that was done on the paper that it was stapled to. Such a beautiful touch! Hoping that you are doing well.
Until next time
Hugs
Becky
this is beautiful to say the least. i wish i could have gone!! i was literaly sitting here staring at the screan with my mouth hanging open like in the cartoons. pleas please please come to florida! :(
ReplyDeletehttp://sweetasceticism.blogspot.com
i just realized how many things i spelled wrong because i was typing to fast.
ReplyDelete-sigh-
ALL our GypSY kisses to you!!! KEEP UP THE DOLLAR STORE decadence!!!! XoXOxoxo, the gypsies
ReplyDeletewhat a beautiful transformation. I'm planning a tea party in my garden and am looking for simple ways to turn budget items into beautiful pieces, and this post was so helpful. your whimsical creativity is so inspiring. thank you.
ReplyDeleteI wonder if you would ever have a tea party at your NYC store???
good...../
ReplyDeletecure of black magic
http://blackmagicremoveswithquran.blogspot.com/