Turning On The Lights

On Saturday September 12th the lights went on and the doors reopened on my Shabby Chic store in Santa Monica, California. Making this happen was a team effort of a few people who believed Shabby Chic had to return.

The handpainted sign of Rachel Ashwell Shabby Chic Couture was completed on Sunday.



I am focusing on authentic workmanship of days gone by. Hard to come by in today's world of automated machine made products.

Not one ruffle, not one crystal drop or turned wood leg goes by my eyes without scrutiny.





Most of the products in the store are manufactured by local craftsmen enabling us to offer custom options and paying close attention to every quality and detail.

Over the past few months when I had no idea of the future, myself and my teeny team continued the make magic with my finds. Even undeveloped I would walk into my studio and just love the colors and textures and I knew one day they would find their home.



Honoring my original concept, of creating heirlooms, every piece of fabric, cushion or slipcover is touched by human hand and perfected.



Our new catalogue is illustrated by an artist and feels humble and soulful. Initially a temporary solution until we have photographed our collection. But I love the authentic handmanship.



There is so much to share with you on the journey to now. I hope to meet with you if you pop by my Santa Monica or New York store.
Or perhaps at one of my book signings.
The first of which is October 1st in london. My dad is excited to attend. (They are all listed under book signings on my website).



I am hearing my book is selling fast. If you want a signed copy my stores are well stocked.

I so look forward to meeting every one of you.

Truly with the greatest appreciation to you all for standing by me.